Beyond Lubricants Project
Medyanet currently collaborates with BP and Castrol on their most recent project
to go “Beyond Lubricants” – Having worked with BP and Castrol for years now,
Medyanet has acquired extensive knowledge of business goals and values of both
brands and, has therefore been comissioned to work on a number of corporate
websites to add value to the brands.
As part of the Beyond project, Medyanet
once again provided its services,
including consulting and project management,
creative design, copywriting and
web application development, for above 75 BP
and Castrol corporate websites, in
addition
to flagship website, Castrol.com and
Industrial Lubricants Specialised
website,
www.castroladvantage.com
Using solely its own resources, the Medyanet team has delivered a major portion
of the project. Medyanet also offered consulting services to country websites
within the project scope for evaluation of compliance to brand values and
enhancement of visual quality. To the end of managing workflow and online
tracking of the project, the project team used Medyanet’s WCM (web content
management) system, also known as Webroom, customised specifically by Medyanet
for project needs.
Still part of the challenge to go “Beyond Lubricants”, Medyanet continues to
support the Business locally as well as globally, to develop and implement
effective web marketing ideas and campaigns.
www.castrol.com
www.castroladvantage.com
www.castrol.com.tr |
