Finance has always been one of the closest industries to Information Technology in Turkey. Customers, who are still hesitant in purchasing online, are using internet banking services. It is one of the promising fields for IT. Aware of the fact, Medyanet has establihed close ties with Finance industry. To meet their business needs better, Medyanet has partnered with Plato Data Services, known for its reliable financial information distribution solutions.

In the project for MNG Invest, Medyanet first analyzed the Company’s business in detail, and drafted a strategic plan for its web operations. In the first stage, the web site has been developed to reflect MNG Invest’s corporate identity. The site is designed to provide information about Company and its services, as well as the messages it wanted to deliver to its target market. After an online branding work was completed, the Company’s image was protected and emphasized by design throughout the site.

In the second stage, a section where MNG would publish financial information for its investors has been formed. Together with the data, coming from IMKB (Istanbul Stock Market), content which supports Company’s marketing activities are taking place in this section. Applications allowing users to sign as a member, personalize the pages and make uýp their portfolios have been developed additionally.

The site currently publishes real time market data information and financial news from Turkish and International markets. MNG employees were trained to manage the site content using an Admin interface provided.

MNG Invest Web site is a good example of Medyanet’s financial and B2C capabilities.

www.mngyatirim.com.tr