Vitra Global Web Site
Vitra is a leading construction materials manufacturer in Turkey. Part of the Eczacibasi Group of Companies, -one of the top ten holding companies in Turkey, mainly operating in pharmaceutical and industrial markets, with more than 7,000 employees and sales exceeding 1.4 billion USD-, Vitra is well known with its brand in both domestic and International markets.
A large stake of Vitra’s revenues are coming from export sales and increasing its market share in international markets is one of the Company’s primary goals. In order to achieve Company’s primary goals. In order to achieve that goal, the Company needs to maintain its presence in international markets, and involve in better targeted marketing activities.
The Company has establihed sales offices in large markets such as the U.S., Germany, France and the U.K. Since it had so many locations and hundreds of products to exhibit, a global web site where customers can select the location, review the catalog, find out about the product specifics and learn the technology was required.
www.vitrabathrooms.com, the global web site where both the Company and its products are introduced was created with this idea in mind. Medyanet planned and developed the site which is localizable for more than 200 countries and in 5 different languages. The contents are designed to be customized automatically for each country. Using the Admin interface provided, content developments which do not require any graphical work can be handled by Vitra employees. The site structure allows development of future e-business applications. A virtual tour section, an online catalog, several flash objects and pop-up advertisings have been designed to add more functionality to the web site. Medyanet continues to develop additional digital business projects for Vitra.
www.vitrabathrooms.com |
